Finance for Non-Finance Managers

Speaker:  Eugene O'Connell  |  CPD Hours: 6.0

Price £575 plus VAT

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The aim of this Finance for Non-Finance Managers course is to give delegates a thorough grounding in the latest financial analysis skills and techniques.

  • Key learning outcomes
  • A greater understanding of financial measures
  • How marketing variables impact financial performance
  • The issues for marketing professionals in creating business cases
  • Understanding and applying investment criteria – payback, IRR, NPV
  • Applying shareholder value principles to marketing
  • You will learn how to interpret the three important financial statements, namely cash flow, balance sheets and the income statement.
  • Using recent, fresh case studies we will examine how to categorise costs. Capex or Opex? Fixed or variable? What these terms mean and why they matter.
  • You will learn how your company evaluates capital projects and makes it investment choices.
  • By the end of the workshop you will be comfortable talking to the Finance department and even talk some of their language

You will gain a wide range of practical experience through many exercises, discussions and case studies.  Our finance training directly addresses delegate challenges and learning objectives leading to the understanding of the principles of corporate finance. Over 60 percent of the course is going to be delegate input; discussions, working in groups and analysing financial data


Session One – Introduction to Finance

  • EXERCISE – Quick exercise in pairs, what is the definition of Finance
  • Walk through Financial Statements & preparing them
  • Quick mention of GAAP, and IFRS, the international perspective
  • The difference between Management and Financial Accounts


Session Two – The Business Cycle

  • The different types of business ownership & financial obligations of business units
  • Introduction to meaning of “profit’ and walk through the Business Cycle
  • EXERCISE – The need for investment & companies journey through Business and Investment Cycles
  • Summary & capture key learning points


Session Three

1. Basics of accounting statements – The Income Statement

Detailed review of the profit and loss account including explanation of all significant accounting terminology

 Intro to the Profit & Loss Account, talk about Sales, Revenue & Turnover before moving down through the different types of profit – Gross Profit, Operating Profit, Net Profit before Tax

  • Understand margins and the different types of depreciation and amortization
  • The handling of expenses and how to calculate Cost of Sales
  • Quick mention of EBITDA, EBIT & EBT

2. Basics of accounting statements – The Balance Sheet

Detailed review of the balance sheet including explanation of all significant accounting terminology

  • Understanding accounting goodwill – what is it?
  • Liabilities, pension fund accounting
  • Debt and other liabilities like debt deferred tax, contingent liabilities
  • Walk through the Balance Sheet for Tesco plc concentrating on the yearly changes

3. Cash Flow Analysis

  • Review of the cash flow statement
  • Analysing and interpreting cash flows
  • Defining Free Cash Flow
  • Summarising cash flows for analysis


Session Four – Costs and the Company

  • The importance of understanding costs
  • How Fixed Costs differ from Variable Costs
  • Tips for successful cost management
  • Calculating the Break Even Point (BEP)
  • What is the Contribution and why does it matter


Session Five – Budgets and Budgeting

  • Understanding the budget planning process from beginning to end and what is their part in its construction?
  • Demystify the financial language of budgets
  • Some of the problems associated with budgeting along with “best practices”
  • How to motivate team members to “buy in” to the budget process
  • How comparison of variances in actual performance against the plan can be used to help control financial importance and their impact on short and long-term plans


This course is intended for managers who have had no previous formal finance training and those who want to refresh or enhance their knowledge and understanding of business finance.


Looking to train your team or a group?

We can deliver any of our courses tailored to your needs at your offices or at a location of your choice.


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