The aim of this Finance for Non-Finance Managers course is to give delegates a thorough grounding in the latest financial analysis skills and techniques.
Key learning outcomes
A greater understanding of financial measures
How marketing variables impact financial performance
The issues for marketing professionals in creating business cases
Understanding and applying investment criteria – payback, IRR, NPV
Applying shareholder value principles to marketing
You will learn how to interpret the three important financial statements, namely cash flow, balance sheets and the income statement.
Using recent, fresh case studies we will examine how to categorise costs. Capex or Opex? Fixed or variable? What these terms mean and why they matter.
You will learn how your company evaluates capital projects and makes it investment choices.
By the end of the workshop you will be comfortable talking to the Finance department and even talk some of their language
You will gain a wide range of practical experience through many exercises, discussions and case studies. Our finance training directly addresses delegate challenges and learning objectives leading to the understanding of the principles of corporate finance. Over 60 percent of the course is going to be delegate input; discussions, working in groups and analysing financial data
Session One – Introduction to Finance
EXERCISE – Quick exercise in pairs, what is the definition of Finance
Walk through Financial Statements & preparing them
Quick mention of GAAP, and IFRS, the international perspective
The difference between Management and Financial Accounts
Session Two – The Business Cycle
The different types of business ownership & financial obligations of business units
Introduction to meaning of “profit’ and walk through the Business Cycle
EXERCISE – The need for investment & companies journey through Business and Investment Cycles
Summary & capture key learning points
1. Basics of accounting statements – The Income Statement
Detailed review of the profit and loss account including explanation of all significant accounting terminology
Intro to the Profit & Loss Account, talk about Sales, Revenue & Turnover before moving down through the different types of profit – Gross Profit, Operating Profit, Net Profit before Tax
Understand margins and the different types of depreciation and amortization
The handling of expenses and how to calculate Cost of Sales
Quick mention of EBITDA, EBIT & EBT
2. Basics of accounting statements – The Balance Sheet
Detailed review of the balance sheet including explanation of all significant accounting terminology
Understanding accounting goodwill – what is it?
Liabilities, pension fund accounting
Debt and other liabilities like debt deferred tax, contingent liabilities
Walk through the Balance Sheet for Tesco plc concentrating on the yearly changes
3. Cash Flow Analysis
Review of the cash flow statement
Analysing and interpreting cash flows
Defining Free Cash Flow
Summarising cash flows for analysis
Session Four – Costs and the Company
The importance of understanding costs
How Fixed Costs differ from Variable Costs
Tips for successful cost management
Calculating the Break Even Point (BEP)
What is the Contribution and why does it matter
Session Five – Budgets and Budgeting
Understanding the budget planning process from beginning to end and what is their part in its construction?
Demystify the financial language of budgets
Some of the problems associated with budgeting along with “best practices”
How to motivate team members to “buy in” to the budget process
How comparison of variances in actual performance against the plan can be used to help control financial importance and their impact on short and long-term plans
WHO SHOULD ATTEND
This course is intended for managers who have had no previous formal finance training and those who want to refresh or enhance their knowledge and understanding of business finance.
"Very good and well presented course." Tim Buss, VAT for Accounts Payable course
Kathy Greenwell Ellis Patents
"Everything was excellent - from enquiry to delivery of the course."
Salma Mohamed Pen International
"Jacqueline was fantastic. Best course I have ever been on. Brilliant." Jacqueline Williams, Accounting Principles course
Heather Barker British Land
"Small class and opportunity to discuss made course worthwhile."
Baldish Mandair Specsavers Optical Superstores
"It was well-pitched and gave good references for further information. Example questions were good." Peter Hughes, IFRS Update course
Daniel Lally Bouygues UK
"I would just like to say that I thoroughly enjoyed the course and found it extremely useful and informative. Steve Giles was extremely knowledgeable and very approachable so please do pass on my thanks. In addition, the lunch was fabulous!!" Steve Giles, Role of Non-Executive Directors course
Jayne Stokes Port of London Authority
"The course was exactly as expected and really helped my understanding." Gwen Ryder, VAT 1 and 2 courses
Antonia Jones The Motor Fuel Group
"Very good presenter. Good overview." Peter Hughes, Tax in Company Accounts IFRS course